What is Email Marketing? | Email Marketing

Email marketing is a form of direct marketing that involves sending commercial messages or promotional materials to a group of people via email. The goal of email marketing is to build a relationship with potential or current customers, promote brand awareness, and drive sales or leads.

Email marketing campaigns typically involve creating an email list or database of subscribers who have opted-in to receive emails from the sender. These subscribers may be previous customers, website visitors, or individuals who have signed up for newsletters or promotions.

Once the email list is established, marketers can send out targeted and personalized emails to subscribers, which can include a variety of content such as product updates, promotions, newsletters, surveys, and more. The success of an email marketing campaign is typically measured through metrics such as open rates, click-through rates, conversion rates, and overall revenue generated.